By Kostas Trakas
Why am I doing this? Most entrepreneurs have told me don’t do it. It’s the worst thing you can do to start up a new company. To subject your family to the uncertainty and your friends to the endless conversations about metrics, CAC, and growth hacking. So why am I doing this? I think the fate of the human race is at stake. No really.
Look, it took us tens of thousands of years to evolve a complex nervous system capable of successfully guiding us through challenges such as predators and famines. Our aggression, our anxiety, and even our sweet-tooth have served us well for millennia. And then we started to use that growing brain of ours to develop ways of confusing or confounding our hardwired self-preservation behaviours. What does that look like today? We have increased our daily caloric need, but decreased our daily expenditure resulting in obesity and heart disease. We have tried to dull physical pain with potent opioids producing a new demographic of heroin addicts. Most recently, we have become glued to our screens allowing them to dictate our behaviours even our goals. Don’t worry, I’m not suggesting stuffing the smartphone genie back in it’s bottle or even taxing sugary drinks. It’s too late for either of those solutions. In fact, the problem is inside us. There is no evolutionary pressure to force our nervous system to adapt to the modern world. So, we need to build one.
A fully integrated, digital nervous system that can counterbalance our purely biological drives. The only difference is that you can program your new augmented nervous system based on your immediate need. Want to quit smoking? Done. Lose weight? Child’s play. (Elon Musk, eat your heart out!)
That’s the longterm vision anyway. Is it going to happen tomorrow? Of course not. That’s why Nutu Inc. is starting with the goal of modifying the behaviour of patient’s who’s immediate life depends on changing their lifestyles. We will provide them with the tools to make the necessary changes, but we will also learn how to better influence them.
Value for our healthcare system today. Saviour sof the human race tomorrow. Baby steps.